When Jesus sent the disciples (Mt 10:1-14) he taught them how to take “no” for an answer, despite all its self-destroying consequences. Ties of blood, habit, familiarity, invested time, hopes, and labors, bind us. Still, no human tie can justify appeasing that “no”. Appeasement NEVER works. We cannot both tell the good news and respond to it for others. Jesus says to curse that “no”. To hang on is to sell our own soul for cheap. “Shake dust and go” is not advice, it’s command.